Archive for February 12th, 2006

I’ve recently stumbled across SatuGO (via swissmiss), an absolutely cool throwable camera.

It sounds like a wonderful product. You actually throw the SatuGO, where it will take a picture when it hits something. Or you can set off a timer to take photos in the air. Perfect for all your camera-tossing needs. Perhaps it isn’t the greatest neccesity on the grand scale of things. But it’s a nice idea.
And a visit to the SatuGO website confirms that it is just an idea. So far the product hasn’t been manufactured. The team behind Satugo simply designed it and built a website to guage whether or not anyone would be interested in it. So far 2,860 people have claimed to be. 2,861 after I added my name to the list. They’re also looking for an investor and I hope they find one.
This is one of the many reasons I love the internet – You don’t need a company or a factory. You don’t need exhaustive market research. You don’t even need much cash. Just an idea and a computer is all it takes.

An interesting article in today’s Observer about BP, and the fact their multi-billion dollar profits would actually be multi-billion dollar losses if they factored in the environmental damage they have caused.
This makes me feel, well, rather silly about my previous post on BP. I’m not usually so gullible. It’s incredible that oil companies can do so wrong, yet sugar coat it with ‘feel good’ marketing tactics. This is the height of dishonesty. Treating the public like they are idiots is not a sensible business strategy.