A great post today by Steve Rubel, praising companies that have the guts to say "We Suck".
The "We suck" strategy is taking off. Admitting that you're not perfect is crucial in doing business. Having the guts to own up to mistakes builds credibility. It makes you look like a person, not a corporation.
"We suck" has worked for lots of companies including some of the big ones. L'Oreal and Microsoft are two great examples. They both gained plenty o' cred from admitting that they suck.
Maybe it can work for you too.
OK, I admit it.
I suck.
I like to imagine myself as a model, like a fashion type.
It never happened for me, so now I’m going the
glamour route. http://www.geocities.com/swingers_ads_2005/ I came back
for the one in my green heels two days later.
The weather was warm so being bottomless was actually a lot of fun.