Ben-Rowe.com

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It would be worth your while to check out the short interview that Tara Hunt has posted with Threadless founders Jake Nickell and Jeffrey Kalmikoff , as part of her “Whuffie Factor” series.

“Whuffie”, according to the good people at Wikipedia, is the “a general measurement of his or her overall reputation, and Whuffie is lost and gained according to a person’s favorable or unfavorable actions.”. ie, one’s reputation, or social capital … which are significant things in our new-found digital world.

Threadless, of coure, are a great example of Whuffie.

I’m really looking forward to Tara’s book about all of this.