I’m in the middle of Clay Shirky’s great book, Here Comes Everybody, at the moment. A cracking good read.
But via PSFK today I saw a great little clip of Clay talking about the advertising industries’ failure to understand that brands need to have a degree of imperfection to reach out and appeal to people. I couldn’t agree more.
Here’s the video:
[youtube=http://www.youtube.com/watch?v=jjiXevb11Rk]
I couldn’t agree more. Us humans are squeaky-clean-perfect, and nor should brands be. That’s why brands with a human voice are doing so well. We’d much prefer to deal with humans than corporations.
