Comments on: ROI and 2.0 don't mix http://www.ben-rowe.com/2008/10/14/roi-and-20-dont-mix/ +61 (0)448 715 670 Mon, 23 Jan 2012 13:36:56 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: OnlineMarketerBlog.com http://www.ben-rowe.com/2008/10/14/roi-and-20-dont-mix/comment-page-1/#comment-502 OnlineMarketerBlog.com Tue, 14 Oct 2008 10:50:52 +0000 http://benrowesblog.wordpress.com/?p=370#comment-502 Great post, Ben, and lots of good points cogently said. I especially like the one about 1.0 tactics. We see companies spend millions on a Super Bowl ad with virtually zero measurable ROI and then these same companies complain because they can *only* get the open rate, click through rate, and each single clicked link in an email campaign. And don't get me started with blogs and real web 2.0 tools! Great post and thanks for including my blog. Great post, Ben, and lots of good points cogently said. I especially like the one about 1.0 tactics.

We see companies spend millions on a Super Bowl ad with virtually zero measurable ROI and then these same companies complain because they can *only* get the open rate, click through rate, and each single clicked link in an email campaign. And don’t get me started with blogs and real web 2.0 tools!

Great post and thanks for including my blog.

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