There’s lots of talk on the internets at the moment about the launch of Amazon’s e-book reader, Kindle 2.
It wasn’t the new design, or improvements from version 1.0 that struck me about this launch. It was Amazon’s CEO and Founder, Jeff Bezos’ expression of the company’s vision:
“Our vision is every book ever printed, in any language, all available in less than 60 seconds.”
Kind of makes everyone else’s company visions seem rather crap, doesn’t it?
(via Daring Fireball)
You’ve no doubt heard that this year, Polaroid will be selling it’s final stock of instant-photo goodness this year?
But did you hear that Polaroid film is coming back?
The Impossible Project is an idea by Polanoid.net‘s very own Florian Kaps. Kaps has recently signed a 10-year lease on the original Polaroid factory in the Netherlands, and plans to start producing polaroid film again as soon as the old stuff runs out.
Visit the wesbite and you’ll see more. And with the thousands of fans of Polaroid, I think Kaps could be onto a good thing. But he was quoted as saying that “The project is more than a business plan; it’s a fight against the idea that everything has to die when it doesn’t create turnover.”.
Hoorah to that.
(Photo Credit :: Grant Hamilton)
I’ve confessed my love for Freitag several times before. They’re one of the first true green companies I stumbled across, and their messenger bags made from used truck tarps, seat belts and bicycle inner tubes are rad, gnarly and awesome.
This week I made my first online purchase at the Freitag online shop. I now love this company even more, based on the order confirmation email that I got. It went like this:
Dear Ben of idyllic Melbourne,
Your Ordernumber is: {link}
We‘re honered to announce that you soon will be proud F97 WILLY owner. We do everything within and beyond our power to make sure that in no time a charming delivery man will ring your bell to hand over your personal piece of FREITAG!
Later this evening we‘re going to celebrate your shopping skills till dawn and we will drink at least 17 times to you. Therefore again, thank you very much!
Best regards
Your FREITAG Online Team
Usual delivery times (F-cut excluded):
Switzerland: 2-3 days
EU-Countries: 5-8 days
Rest of th world: 10-15 days
http://media.freitag.ch/000000190856/000000190856_7_0_L.jpg
And this one when they shipped it:
Hello Ben
Finally!! Your F-product has been successfully packed and is now about to leave our F-factory. We all gathered one last time in the factory hall to wave goodbye with scattered emotions.
We wish you and your FREITAG‘s the best of health in future. May you live in harmonic and eternal friendship!
To track the shipment of your beloved F-item please visit: {link}
Your tracking number is: {tracking number}
Once again, thanks heaps and we‘d love to welcome you back soon in our online store.
Your FREITAG Online Team
Both these emails made me smile. It goes to show that it doesn’t have to cost anything to building loyalty with your customers.
