Archive for March 2nd, 2009

Talkin' Skittles

by Ben on March 2, 2009 : 1 Comment

This is fairly interesting. Skittles have changed their homepage to a link to a Twitter Search on Skittles.

All sorts of conversation, is happening right now about it. I mean RIGHT NOW:

ryancarson : http://skittles.com is now a Twitter search for the word “skittles” – Interesting (via @laughingsquid)
sushimonster : I can imagine the ad agency’s pitch now to skittles… “We’re not going to design you a new website. Your site will be THE INTERNET”. $80k pls

durbin : has anyone else heard about the skittles salmonella outbreak? be careful tasting the rainbow, its deadly.

emilychang : watching the tweets about skittles coming in and LMAO. the backlash has already begun. geek irony rules.

j3thr0 : I have a sudden craving for Skittles

and, ahem, my favourite:

ivoteforart: I’d rather spend my pocket money on a great piece of affordable art at http://www.ivoteforart.com, rather than a measly packet of Skittles

This graph, taken from Twitscoop, shows just how much buzz there has been in the last two hours:

To be honest, I’m not really sure what to make of this tactic. It will definitely create a bit of cheap PR for them, as media and bloggers alike talk about it. And then it will probably fizzle into nothing. But that’s not necessarily a bad thing. At least they’re having a crack, I guess.

What’s your take?