Newspapers and Thinking the Unthinkable – Clay Shirky’s really intelligent thoughts about the future of newspapers, summed up by this one:
It makes increasingly less sense even to talk about a publishing industry, because the core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problem
I love it! So true…
But the questions is; when will we see the LAST newspaper printed?
I think we’ll be waiting a very, VERY long time – because of the simple fact that most marketing departments simply cannot come to terms with the thought that buying big arse newspaper ads no longer makes sense…