My good friend Scott from Haul.com.au nailed it this evening when he told me that “Stuff White People Like” is everyone’s marketing strategy these days.
The famous blog (turned book) points it’s satirical aim at the Urban White ‘Hipster‘. It’s a terrific read if you haven’t seen it before.
Ironically, so many of us businesses and marketers these days take aim at exactly the same group. The brands that I often talk about and admire, including Apple, Moleskine, Threadless … they’re all going after the affluent, environmentally and socially conscious, anti-corporate consumer. I’m no different with ivoteforart.
Did Christian Lander realise he was writing a marketing book?
Side note – Scott said this while we were among friends, drinking Asahi beer given to us at the Threadless symposium in Melbourne, hosted by the Portable film festival – I know, how white is that? And now I’m blogging about it on my MacBook Pro, on top of an IKEA desk. I could go on, but I won’t. (Besides, I have to put out the recycling and the compost.)
That’s cool they copied you… we know the truth. Besides all these US dudes all just have this big love in, where they just promote each others websites, pretty much like what happened with Soap operas, Proctor & Gamble, Johnny Carson and TY in the post world war 2 era. It’s history my friend, but not as we know it.
Steve.