If you have 5 minutes spare, I urge you to watch this vimeo classic, Ikea Heights.
A glorious mini soap-opera, all filmed within an Ikea store. It’s really great.
But something like this is a huge, HUGE opportunity for IKEA. What if they sponsored it? Helped the writers pitch a whole series of it? Paid for its production? You’d have people talking about IKEA all over the place. It’s a word of mouth silver bullet.
If IKEA were smart, they’d take my advice and divert all marketing budgets necessary and put it behind turning this 5 minute cracker into a full-blown production. I can see this becoming a cult classic. We’d watch every episode. And we’d regale in the things we love and hate about IKEA.
So whaddya reckon, IKEA? Why not give it a shot?
