Archive for November, 2009

While it would be easy to pass judgement on the marketing folks at Virgin for this DM 101 blunder, you can’t help respect the quick turnaround (by big corporate standards) and Virgin’s trademark cheeky sense of humour…

… This does make me wonder, as veterans of email direct marketing, could Virgin have known about this possible outcome? To make such a big faux pas on Friday the 13th was, indeed, awfully convenient. Could Virgin be pioneering a new technique?

Perhaps we’ve just witnessed a new dawn in marketing – the strategic marketing mistake.

Great Article over at Anthill Magazine about Virgin’s blunder this week.

Via BrainPickings:

I just did a search on Magnation’s website.

I got no results.

But the “no results” message made up for it:

Waaaa Waaaa Waaaa Waaaaaaaaaaaa… (Meant to be sung in a descending tone). This means I could not find any matches to what you were searching for. Please dont blame me. I am just a simplistic search engine. I also have feelings. Feel free to try again or go to advanced search. I hope you find what you are looking for. I dont know if my ego could take another blank draw.

via e-consultancy:

1. Alerts (register and response rates / by channel / CTR / post click activity)
2. Bookmarks (onsite, offsite)
3. Comments
4. Downloads
5. Email subscriptions
6. Fans (become a fan of something / someone)
7. Favourites (add an item to favourites)
8. Feedback (via the site)
9. Followers (follow something / someone)
10. Forward to a friend
11. Groups (create / join / total number of groups / group activity)
12. Install widget (on a blog page, Facebook, etc)
13. Invite / Refer (a friend)
14. Key page activity (post-activity)
15. Love / Like this (a simpler form of rating something)
16. Messaging (onsite)
17. Personalisation (pages, display, theme)
18. Posts
19. Profile (e.g. update avatar, bio, links, email, customisation, etc)
20. Print page
21. Ratings
22. Registered users (new / total / active / dormant / churn)
23. Report spam / abuse
24. Reviews
25. Settings
26. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc)
27. Tagging (user-generated metadata)
28. Testimonials
29. Time spent on key pages
30. Time spent on site (by source / by entry page)
31. Total contributors (and % active contributors)
32. Uploads (add an item, e.g. articles, links, images, videos)
33. Views (videos, ads, rich images)
34. Widgets (number of new widgets users / embedded widgets)
35. Wishlists (save an item to wishlist)