While it would be easy to pass judgement on the marketing folks at Virgin for this DM 101 blunder, you can’t help respect the quick turnaround (by big corporate standards) and Virgin’s trademark cheeky sense of humour…
… This does make me wonder, as veterans of email direct marketing, could Virgin have known about this possible outcome? To make such a big faux pas on Friday the 13th was, indeed, awfully convenient. Could Virgin be pioneering a new technique?
Perhaps we’ve just witnessed a new dawn in marketing – the strategic marketing mistake.
Great Article over at Anthill Magazine about Virgin’s blunder this week.
