So I was looking for some nerdy stuff on the internet just the other day. PSD to WordPress conversion services, if you must know.
So i mentioned it on Twitter:
Not long after, I received this @ reply:
OK … so I don’t know this person. They found me, I’m guessing, through some sort of automated twiitter search.
So sure. I checked out their website. Looks OK. So they’re instantly in my consideration set.
But ShopHTML, the brand I was conversing with, took it further:
The conversation went on … I won’t bore you with anymore details.
Like wise, when I recommended a capsule hotel in Kyoto to a friend for her upcoming Japan trip:
I receive this polite, responsive and personable note from the hotel (they’re called 9hours.jp, by the way, you should check them out):
So here’s two examples of brands. On the other side of the world to me. Trying to help me out, and yes, make a sale as well.
There was nothing creepy about it. It wasn’t spammy, and the person on the other end was acting just like a person.
And it struck me. You can use Twitter as a marketing tool. Even a sales tool. As long as you’re helpful and non-intrusive, it’s a perfectly good way for people to find new customers and generate leads.
The marketing takeout here is simple. You just have to follow one rule. Don’t be a dick.
Stick with that rule you’ll get along just fine.
