Market someone else to market youself
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“That’s Twitter’s new foundational principle — and it’s interesting because it takes Google’s foundational principle and does it one better. Will Twitter live up to it? Perhaps. What’s important about it is how it focuses Twitter, as we discussed, on creating real, meaningful, sustainable value. That’s something 95% of organizations can’t do — but increasingly, exactly what people, communities, and society demand.”
Umair Haque, talking about his interview with Twitter’s Evan Williams, via Harvard Business Review.
Image credit: Fail Whale by Yiying Lu
