Work
Currently, I'm working as a lead IC designer, focussed on AI-driven customer support experiences for Block (Cash App, Square).
Before that, I've helped design and ship intricate products, led design teams, and built systems to bring clarity to messy problems.
Work experience
Block.xyz
Staff Product Designer
Apr 2025 - Now
I moved into a Staff Product Designer role at Block to expand the work I started at Cash, this time with a broader lens. The focus shifted from improving support tools to rethinking how AI and humans work together. I lead design for our internal Support Copilot, an AI-powered tool that sits alongside support advocates and helps them navigate complex cases with more speed and confidence. My work spans interaction design, information architecture, and the system thinking required to make AI feel reliable inside real workflows. As we move toward more agentic support, I help define what that looks like inside a large, evolving organization, building trust between advocates and the systems they use while bringing structure to ambiguity.
Block.xyz
Staff Product Designer
Apr 2025 - Now
I moved into a Staff Product Designer role at Block to expand the work I started at Cash, this time with a broader lens. The focus shifted from improving support tools to rethinking how AI and humans work together. I lead design for our internal Support Copilot, an AI-powered tool that sits alongside support advocates and helps them navigate complex cases with more speed and confidence. My work spans interaction design, information architecture, and the system thinking required to make AI feel reliable inside real workflows. As we move toward more agentic support, I help define what that looks like inside a large, evolving organization, building trust between advocates and the systems they use while bringing structure to ambiguity.
Block.xyz
Staff Product Designer
Apr 2025 - Now
I moved into a Staff Product Designer role at Block to expand the work I started at Cash, this time with a broader lens. The focus shifted from improving support tools to rethinking how AI and humans work together. I lead design for our internal Support Copilot, an AI-powered tool that sits alongside support advocates and helps them navigate complex cases with more speed and confidence. My work spans interaction design, information architecture, and the system thinking required to make AI feel reliable inside real workflows. As we move toward more agentic support, I help define what that looks like inside a large, evolving organization, building trust between advocates and the systems they use while bringing structure to ambiguity.
Cash App (Block)
Lead Product Designer
May 2022 - Apr 2025
I joined Cash App to design better support experiences at scale, and eventually led design strategy for Customer Central, our internal platform for advocates. The work centered on information architecture, workflow clarity, and system thinking in a high-volume, high-complexity environment. I partnered closely with product and engineering across multiple surfaces to ensure advocates had the right context, tools, and decision support at the right moment. The result was a more coherent support experience that reduced friction, increased confidence, and laid the groundwork for the AI-driven systems that followed.
Cash App (Block)
Lead Product Designer
May 2022 - Apr 2025
I joined Cash App to design better support experiences at scale, and eventually led design strategy for Customer Central, our internal platform for advocates. The work centered on information architecture, workflow clarity, and system thinking in a high-volume, high-complexity environment. I partnered closely with product and engineering across multiple surfaces to ensure advocates had the right context, tools, and decision support at the right moment. The result was a more coherent support experience that reduced friction, increased confidence, and laid the groundwork for the AI-driven systems that followed.
Cash App (Block)
Lead Product Designer
May 2022 - Apr 2025
I joined Cash App to design better support experiences at scale, and eventually led design strategy for Customer Central, our internal platform for advocates. The work centered on information architecture, workflow clarity, and system thinking in a high-volume, high-complexity environment. I partnered closely with product and engineering across multiple surfaces to ensure advocates had the right context, tools, and decision support at the right moment. The result was a more coherent support experience that reduced friction, increased confidence, and laid the groundwork for the AI-driven systems that followed.
Cogent
Lead Design Consultant
Jul 2018 - Apr 2022
I returned to consulting at Cogent, a Melbourne-based startup consultancy known for its collaborative culture and values-driven approach to design. During that time I worked with a range of early and growth-stage companies, with EstimateOne, a construction tech scale-up, as my primary client. I helped evolve their design maturity, established and mentored a small design team, and introduced more structured product and design processes. I also led the rollout of a UI refresh and design system, bringing greater consistency to a growing product. Cogent was later acquired by Cash App in 2022, which marked the transition back into an in-house role.
Cogent
Lead Design Consultant
Jul 2018 - Apr 2022
I returned to consulting at Cogent, a Melbourne-based startup consultancy known for its collaborative culture and values-driven approach to design. During that time I worked with a range of early and growth-stage companies, with EstimateOne, a construction tech scale-up, as my primary client. I helped evolve their design maturity, established and mentored a small design team, and introduced more structured product and design processes. I also led the rollout of a UI refresh and design system, bringing greater consistency to a growing product. Cogent was later acquired by Cash App in 2022, which marked the transition back into an in-house role.
Cogent
Lead Design Consultant
Jul 2018 - Apr 2022
I returned to consulting at Cogent, a Melbourne-based startup consultancy known for its collaborative culture and values-driven approach to design. During that time I worked with a range of early and growth-stage companies, with EstimateOne, a construction tech scale-up, as my primary client. I helped evolve their design maturity, established and mentored a small design team, and introduced more structured product and design processes. I also led the rollout of a UI refresh and design system, bringing greater consistency to a growing product. Cogent was later acquired by Cash App in 2022, which marked the transition back into an in-house role.
Emprevo
Senior Product Designer
Jul 2017 – Jul 2018
I moved back into an individual contributor role at Emprevo, a shift management startup building across web and mobile. It was a true zero-to-one phase, and I led the UX and UI design of a new product experience from the ground up. As the sole designer, I ran end-to-end user research, shaped the product direction with founders, and built the foundations of a design system to support both iOS, Android, and web. The role sharpened my craft as a UI designer and pushed me to think holistically about product, from early discovery through to shipped detail.
Emprevo
Senior Product Designer
Jul 2017 – Jul 2018
I moved back into an individual contributor role at Emprevo, a shift management startup building across web and mobile. It was a true zero-to-one phase, and I led the UX and UI design of a new product experience from the ground up. As the sole designer, I ran end-to-end user research, shaped the product direction with founders, and built the foundations of a design system to support both iOS, Android, and web. The role sharpened my craft as a UI designer and pushed me to think holistically about product, from early discovery through to shipped detail.
Emprevo
Senior Product Designer
Jul 2017 – Jul 2018
I moved back into an individual contributor role at Emprevo, a shift management startup building across web and mobile. It was a true zero-to-one phase, and I led the UX and UI design of a new product experience from the ground up. As the sole designer, I ran end-to-end user research, shaped the product direction with founders, and built the foundations of a design system to support both iOS, Android, and web. The role sharpened my craft as a UI designer and pushed me to think holistically about product, from early discovery through to shipped detail.
ANZ Bank
Senior User Experience Designer
Dec 2014 – Jun 2017
I joined ANZ to work on Australia’s New Payments Platform, contributing to the design of faster, more secure payment experiences used by millions of customers. Working in cross-functional teams, I helped translate complex regulatory and technical requirements into clear, usable flows. After the NPP launch, I was promoted to lead UX for the redesign of ANZ Internet Banking, a platform used by over 2 million people. In a large Agile environment, I partnered closely with product and engineering to reshape the experience into a more responsive, user-focused system, balancing legacy constraints with modern expectations.
ANZ Bank
Senior User Experience Designer
Dec 2014 – Jun 2017
I joined ANZ to work on Australia’s New Payments Platform, contributing to the design of faster, more secure payment experiences used by millions of customers. Working in cross-functional teams, I helped translate complex regulatory and technical requirements into clear, usable flows. After the NPP launch, I was promoted to lead UX for the redesign of ANZ Internet Banking, a platform used by over 2 million people. In a large Agile environment, I partnered closely with product and engineering to reshape the experience into a more responsive, user-focused system, balancing legacy constraints with modern expectations.
ANZ Bank
Senior User Experience Designer
Dec 2014 – Jun 2017
I joined ANZ to work on Australia’s New Payments Platform, contributing to the design of faster, more secure payment experiences used by millions of customers. Working in cross-functional teams, I helped translate complex regulatory and technical requirements into clear, usable flows. After the NPP launch, I was promoted to lead UX for the redesign of ANZ Internet Banking, a platform used by over 2 million people. In a large Agile environment, I partnered closely with product and engineering to reshape the experience into a more responsive, user-focused system, balancing legacy constraints with modern expectations.
Thirst Studios
User Experience Consultant
Mar 2012 - Dec 2014
I started my career in UX at Thirst Studios, where I learned the craft by doing the work and, at times, getting it wrong. I worked across UX design, digital strategy, and consulting for a mix of large and small clients, including Deakin University and Medibank. The variety forced me to adapt quickly, run workshops, present to stakeholders, and think beyond screens to broader business problems. It was a formative period that built my foundations in research, interaction design, and client collaboration.
Thirst Studios
User Experience Consultant
Mar 2012 - Dec 2014
I started my career in UX at Thirst Studios, where I learned the craft by doing the work and, at times, getting it wrong. I worked across UX design, digital strategy, and consulting for a mix of large and small clients, including Deakin University and Medibank. The variety forced me to adapt quickly, run workshops, present to stakeholders, and think beyond screens to broader business problems. It was a formative period that built my foundations in research, interaction design, and client collaboration.
Thirst Studios
User Experience Consultant
Mar 2012 - Dec 2014
I started my career in UX at Thirst Studios, where I learned the craft by doing the work and, at times, getting it wrong. I worked across UX design, digital strategy, and consulting for a mix of large and small clients, including Deakin University and Medibank. The variety forced me to adapt quickly, run workshops, present to stakeholders, and think beyond screens to broader business problems. It was a formative period that built my foundations in research, interaction design, and client collaboration.