Work
I’ve helped design and ship intricate products, led design teams, and built systems to bring clarity to messy problems. Currently, I'm designing AI-driven customer support experiences for Block (Cash App, Square).
Work experience
Block.xyz
Staff Product Designer
Apr 2025 - Now
My current role at Block takes a lot of what I did at Cash, with a wider focus and a shift towards AI-first product design, as we reimagine how AI can work with humans to enhance customer support experiences. I’ve been leading design for new internal support copilot, powered by AI.
Block.xyz
Staff Product Designer
Apr 2025 - Now
My current role at Block takes a lot of what I did at Cash, with a wider focus and a shift towards AI-first product design, as we reimagine how AI can work with humans to enhance customer support experiences. I’ve been leading design for new internal support copilot, powered by AI.
Block.xyz
Staff Product Designer
Apr 2025 - Now
My current role at Block takes a lot of what I did at Cash, with a wider focus and a shift towards AI-first product design, as we reimagine how AI can work with humans to enhance customer support experiences. I’ve been leading design for new internal support copilot, powered by AI.
Cash App (Block)
Lead Product Designer
May 2022 - Apr 2025
My role at Cash focused on delivering world-class customer support experiences. I led design strategy for Customer Central, a new platform for internal advocates. This work emphasized information architecture, workflow clarity, and system thinking—bringing structure to complexity in a high-scale support environment. I worked across surfaces and functions to ensure advocates had the right tools, context, and confidence to support customers effectively.
Cash App (Block)
Lead Product Designer
May 2022 - Apr 2025
My role at Cash focused on delivering world-class customer support experiences. I led design strategy for Customer Central, a new platform for internal advocates. This work emphasized information architecture, workflow clarity, and system thinking—bringing structure to complexity in a high-scale support environment. I worked across surfaces and functions to ensure advocates had the right tools, context, and confidence to support customers effectively.
Cash App (Block)
Lead Product Designer
May 2022 - Apr 2025
My role at Cash focused on delivering world-class customer support experiences. I led design strategy for Customer Central, a new platform for internal advocates. This work emphasized information architecture, workflow clarity, and system thinking—bringing structure to complexity in a high-scale support environment. I worked across surfaces and functions to ensure advocates had the right tools, context, and confidence to support customers effectively.
Cogent
Lead Design Consultant
Jul 2018 - Apr 2022
I went back into consulting at Cogent, a Melbourne-based startup consultancy that was well known for its collaborative culture, and values-driven design approach. It's difficult to emphasize how much I learned during my time at Cogent. We were acquired by Cash App in 2022. I worked with a number of startups during that time, but my main client was EstimateOne, a construction tech scale-up. I evolved the design maturity of the company, established a small design team, and grew the design practice and process. I was also involved in managing the launch of a UI refresh and design system implementation.
Cogent
Lead Design Consultant
Jul 2018 - Apr 2022
I went back into consulting at Cogent, a Melbourne-based startup consultancy that was well known for its collaborative culture, and values-driven design approach. It's difficult to emphasize how much I learned during my time at Cogent. We were acquired by Cash App in 2022. I worked with a number of startups during that time, but my main client was EstimateOne, a construction tech scale-up. I evolved the design maturity of the company, established a small design team, and grew the design practice and process. I was also involved in managing the launch of a UI refresh and design system implementation.
Cogent
Lead Design Consultant
Jul 2018 - Apr 2022
I went back into consulting at Cogent, a Melbourne-based startup consultancy that was well known for its collaborative culture, and values-driven design approach. It's difficult to emphasize how much I learned during my time at Cogent. We were acquired by Cash App in 2022. I worked with a number of startups during that time, but my main client was EstimateOne, a construction tech scale-up. I evolved the design maturity of the company, established a small design team, and grew the design practice and process. I was also involved in managing the launch of a UI refresh and design system implementation.
Emprevo
Senior Product Designer
Jul 2017 – Jul 2018
I moved back into an IC role at Emprevo, a shift-management startup with a web and mobile (iOS/Android) product. This 0-1 design gave me the chance to lead the UX and UI design of a new experience from the ground up. This role helped me refine my skills as a UI designer, with a focus on design systems. I also managed the end-to-end user research in this generalist, solo-designer position.
Emprevo
Senior Product Designer
Jul 2017 – Jul 2018
I moved back into an IC role at Emprevo, a shift-management startup with a web and mobile (iOS/Android) product. This 0-1 design gave me the chance to lead the UX and UI design of a new experience from the ground up. This role helped me refine my skills as a UI designer, with a focus on design systems. I also managed the end-to-end user research in this generalist, solo-designer position.
Emprevo
Senior Product Designer
Jul 2017 – Jul 2018
I moved back into an IC role at Emprevo, a shift-management startup with a web and mobile (iOS/Android) product. This 0-1 design gave me the chance to lead the UX and UI design of a new experience from the ground up. This role helped me refine my skills as a UI designer, with a focus on design systems. I also managed the end-to-end user research in this generalist, solo-designer position.
ANZ Bank
Senior User Experience Designer
Dec 2014 – Jun 2017
I joined ANZ to help deliver Australia’s New Payments Platform (NPP), working within cross-functional teams to design faster, more secure payment experiences for millions of customers. Following the NPP launch, I was promoted to lead UX for the redesign of ANZ Internet Banking—used by over 2 million users—where I partnered with product and engineering to shape a responsive, user-friendly platform in a complex Agile/Scrum environment.
ANZ Bank
Senior User Experience Designer
Dec 2014 – Jun 2017
I joined ANZ to help deliver Australia’s New Payments Platform (NPP), working within cross-functional teams to design faster, more secure payment experiences for millions of customers. Following the NPP launch, I was promoted to lead UX for the redesign of ANZ Internet Banking—used by over 2 million users—where I partnered with product and engineering to shape a responsive, user-friendly platform in a complex Agile/Scrum environment.
ANZ Bank
Senior User Experience Designer
Dec 2014 – Jun 2017
I joined ANZ to help deliver Australia’s New Payments Platform (NPP), working within cross-functional teams to design faster, more secure payment experiences for millions of customers. Following the NPP launch, I was promoted to lead UX for the redesign of ANZ Internet Banking—used by over 2 million users—where I partnered with product and engineering to shape a responsive, user-friendly platform in a complex Agile/Scrum environment.
Thirst Studios
User Experience Consultant
Mar 2012 - Dec 2014
My first proper role in UX was with Thirst Studios, where I cut my teeth and learned a lot from my early mistakes. I worked on UX design, digital strategy, and consulting for a diverse range of clients, both large and small, including Deakin University and Medibank.
Thirst Studios
User Experience Consultant
Mar 2012 - Dec 2014
My first proper role in UX was with Thirst Studios, where I cut my teeth and learned a lot from my early mistakes. I worked on UX design, digital strategy, and consulting for a diverse range of clients, both large and small, including Deakin University and Medibank.
Thirst Studios
User Experience Consultant
Mar 2012 - Dec 2014
My first proper role in UX was with Thirst Studios, where I cut my teeth and learned a lot from my early mistakes. I worked on UX design, digital strategy, and consulting for a diverse range of clients, both large and small, including Deakin University and Medibank.